Your personal brand online is just as relevant as your resume — if not more.
Nowadays, companies want to know who you are. People hire other people that they’d like. A brilliant digital footprint is a great platform to let your personality shine bright before you step foot in the interview. Your resume may be stellar, but it won’t capture their interest like your online persona can.
Here are 3 ways you can improve your online personal brand:
- Enhance your social media strategy
According to the Pew Research Center, 86 percent of people aged 18 – 29 use at least one social media site. No matter what site(s) you’re on, it’s important to tell a digital story that you’re proud of.
Start by reflecting on what you want people to think, feel and know about you when they look at your social media profile. Try this exercise — set a timer for three minutes and write down words that describe your personality, interests, aspirations, experience, societal roles, etc. Then write down the type of content you could post based on those keywords. This all makes up your personal brand.
Next, do some spring cleaning to your social media profiles and delete anything that doesn’t fit into the descriptors that you outlined. Photos and posts about your drunken college nights, F boy exs, or dreadful coworkers don’t belong in your new and improved online presence.
Also think about how you want your social media feed to look. You can really get creative with your Instagram by strategizing what type of posts you publish when. For instance, you could have an entire row that has quotes, or create a border around certain photos for consistency. You could also use a certain color theme or create art with your photo layout.
Think about what you want your personal brand to be, and then line up your social media profiles to look like your vision. It’s your story, so tell an authentic narrative.
2. Spruce up your LinkedIn profile
LinkedIn makes networking, especially reaching out to strangers, much easier. It’s a must to have a profile, but there are ways to take yours to the next level.
Start by reading your profile from top to bottom as if you are viewing it for the first time. Then think about what copy you can make more concise or engaging, and what sections need to be improved or updated.
Customizing your professional headline is a great way to spruce up your profile. This is the line that appears directly below your name. Although it’s common to list your work role, that isn’t a must as long is it captures who you are and what your brand is. Use keywords and traits that are specific to your industry in your professional headline to make your profile stand out.
3. Create or update your website / portfolio
Make sure the basics are on the website — a well written bio, professional photos, work experience, contact information and social media presence. You can also add more personal photos of your hobbies and interests to your site, such as traveling or volunteering.
If you already have a website, review these elements to make sure they are still on-brand for you based on the exercise previously mentioned. Jazz up your bio with those keywords that describe you.
No worries if you don’t currently have a website! There are many easy-to use platforms to create one including WordPress.org, WordPress.com, Squarespace, Wix, Weebly, AboutMe and so many more.
Your digital footprint is an extension of who you are, so make sure it’s something you’d be proud of no matter who found it online.